Did you understand the very first diamond engagement ring recorded by historians was procured by Archduke Maximillian of Austria for his future spouse, Mary of Burgundy, in 1477? According to the American Gem Society, this sparked the time-honored custom of presenting a glowing chunk of carbon to 1’s betrothed … no less than, amongst European aristocracy.
Diamonds weren’t readily available to the masses till the late 1800s, nor had been they synonymous with on a regular basis proposals till DeBeers’ “A Diamond Is Forever” advert marketing campaign in 1947. Years earlier, the luxurious jewellery firm launched a concerted marketing initiative to get romantic engagements written into Hollywood motion pictures and their jewels within the arms of starlets and fashionable British royals. What, did you actually assume millennials and Gen Z invented the influencer?
That plan clearly labored, as diamonds stay the last word popular culture standing image, each on- and off-screen. From Gentlemen Prefer Blondes to Princess Diana’s sapphire and diamond engagement ring to Pamela Anderson’s very personal lab-grown diamond second on the 2024 Glamour Women of the Year purple carpet, listed here are some breathtaking items, movies, and cultural turning factors we’ll by no means shut up about.
