Oppo Wants to Build Personalised and Intelligent Experiences for Users
In a newsroom post, the tech big detailed the following part of its AI technique, which can be primarily based round AI brokers. Also often known as agentic AI, these will be understood as a system the place a centralised AI mannequin controls {hardware} and software program elements to execute user-commanded actions autonomously. As a part of the imaginative and prescient, Oppo additionally plans to collaborate with Google to develop and deploy new options and capabilities.
“We are repeatedly enhancing AI experiences via strategic collaborations with companions like Google Cloud, aiming to ship Agentic AI capabilities to Oppo customers,” mentioned Jason Liao, President of the OPPO Research Institute.
At the Google Cloud Next 2025 occasion, Oppo additionally showcased a brand new function dubbed AI Search. It is a system-level AI instrument for Oppo units that may enable customers to search for multimodal doc info with pure language queries. This would enable customers to straight get desired info from a file saved on the machine straight from the house display screen. The tech big additionally highlighted its present AI options throughout productiveness, imaging, and creativity use circumstances.
Oppo’s subsequent part of AI options can be powered by brokers and deal with creating personalised and clever consumer experiences, the submit said. To allow this, the corporate is at the moment creating a consumer data system that may act as a centralised repository for consumer knowledge. The tech big mentioned it will clear up the issue of data fragmentation on cell units.
The agentic AI instruments will be taught from consumer actions, pursuits, knowledge, and reminiscences to offer “extremely personalised AI experiences,” the corporate claimed.
