Amazon Prime Video Revamped With Streamlined Navigation Bar, AI-Based Recommendations

Amazon Prime Video has unveiled a redesigned interface globally aiming to simplify the streaming expertise. The streaming big says that the brand new interface will make it simpler for patrons to seek out films, TV exhibits, stay sports activities, and linear TV, handle and join add-on subscriptions, and navigate throughout the platform. The replace brings a brand new navigation bar that lets customers navigate by content material sort. Also, viewers can now browse, join and handle energetic add-on subscriptions immediately from the navigation bar. Further, there are generative AI enhancements to personalisation options and the redesign consists of up to date synopses for films and exhibits.

Amazon Prime Video Interface Revamped

In a weblog submit, Amazon announced the worldwide replace of its person interface. The UI overhaul will start to roll out globally on Tuesday and can grow to be obtainable to all prospects within the coming weeks. “With the enhancements we’ve got made to the person expertise, prospects shall be offered with an easy-to-navigate leisure vacation spot the place they’ll uncover new titles and luxuriate in favourites, in addition to sign-up to or swap add-on subscriptions with only a few clicks. Best of all, they’ll do that whereas utilizing a single login,” mentioned Kam Keshmiri, Vice President of Design, Prime Video  

The replace brings a streamlined navigation bar with normal classes — Home, Movies, TV Shows, Sports and Live TV. This new navigation bar features a devoted tab for energetic Prime Video Channels add-on subscriptions. In India, customers can discover over 20 add-on subscriptions by deciding on Subscriptions.

The Prime vacation spot within the navigation bar will permit customers to browse films and exhibits obtainable at no further price with a Prime membership. Meanwhile, Prime Video has added a brand new “hero rotator” under the navigation bar to focus on content material obtainable with a subscription or hire.

AI Features on Amazon Prime Video

Amazon’s streaming service has additionally added personalised AI-generated suggestions on the platform. This function is enabled utilizing the corporate’s Bedrock AI mannequin and presents content material suggestions based mostly on the watch historical past and preferences of customers. Users may also browse content material by style and different classes similar to “Top 10 in India”. Prime and add-on subscription logos will now displayed on the hero and title playing cards of a film or TV present.

Additionally, Prime Video is utilizing Large Language Models (LLMs) to simplify the synopses for TV exhibits and films that supply a look on the title description. Furthermore, Amazon says the recent interface has new animations, simple transitions and zoom results for enhancing the streaming expertise.

On lounge units, video content material will play on the hero rotator as customers browse round. On the “Live TV” vacation spot, really helpful stations will robotically begin taking part in till customers transition into full-screen playback, or exit to browse different stations.