The positive – the primary by any antitrust regulator over Apple’s App Tracking Transparency device – comes a yr after the European Union hit the corporate with a EUR 1.8 billion (roughly Rs. 16,639 crore) antitrust positive for thwarting rival music streaming providers on its App Store.
The head of the French Competition Authority dismissed worries that the choice would immediate retaliation from US President Donald Trump who has threatened to slap fines on EU international locations fining US firms.
“We apply competitors regulation in an apolitical method,” Benoit Coeure informed a press convention.
“But what we now have heard … is that they (US authorities) intend to use antitrust regulation to the massive digital platforms as strictly as their predecessors. So when it comes to antitrust, I do not see any controversy between the United States and Europe on how we apply the regulation,” he mentioned.
The ATT device lets iPhone and iPad customers resolve which apps can monitor their exercise. Digital promoting and cell gaming firms complained it made it dearer and troublesome for manufacturers to promote on Apple’s platforms.
“While we’re upset with in the present day’s determination, the French Competition Authority has not required any particular adjustments to ATT,” Apple mentioned in an announcement.
Coeuré informed reporters the regulator had not spelled out how Apple ought to change its app, however that it was as much as the corporate to verify it now complied with the ruling.
The compliance course of may take a while, he added, as a result of Apple was ready for rulings on regulators in Germany, Italy, Poland and Romania who’re additionally investigating the ATT device. The French case, which lined the interval 2021 to 2023, was triggered by complaints from a number of associations for on-line advertisers, publishers and web networks accusing Apple of abusing its market energy.
“While the target pursued by ATT will not be in itself open to criticism, the best way it’s applied is neither crucial nor proportionate to Apple’s said goal of defending private information,” the regulator mentioned in an announcement.
It added that the privateness device “notably penalised smaller publishers,” as they rely to a big extent on the gathering of third-party information to fund their companies.
Alliance Digitale, the Syndicat des Regies Internet (SRI), the Union des Entreprises de Conseil et d’Achat Média (Udecam) and the Groupement des Éditeurs de Services en Ligne, which had complained to the French watchdog, mentioned the choice was a major victory for advertisers.
© Thomson Reuters 2025
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