Apple, which ranks fifth in China’s smartphone market, noticed shipments fall to 9.8 million telephones, giving it a market share of 13.7 p.c, down from 17.4 p.c within the earlier quarter.
It was Apple’s seventh straight quarter of decline.
By distinction, market chief Xiaomi saws its shipments surge 40 p.c to 13.3 million whereas industry-wide shipments grew 3.3 p.c.
IDC analyst Will Wong stated Apple’s premium pricing construction has prevented the US firm from capitalising on new authorities subsidies launched in January which fuelled progress within the first quarter.
The authorities subsidies for smartphones and another client electronics refund customers 15 p.c of merchandise with a sticker worth beneath CNY 6,000 ($820 or roughly Rs. 70,017).
© Thomson Reuters 2025
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