‘Berry Girl Makeup’ Is This Spring-Summer’s Headlining Fruity Beauty Trend

For the previous few years, it looks like one fruity magnificence reference has come to outline the make-up developments every summer time. This yr? It’s the flip of berry lady make-up.

It follows 2023’s strawberry girl summer, which noticed comfortable and flushed pinks utilized over lips and cheeks alongside dinky strawberry particulars sketched throughout nails. Then, final yr, peach girl makeup got here to assert its place. It warmed the dial up with bronzier pinks, apricots and corals to provide a tanned, summer-ready tackle tonal magnificence.

But issues have moved in a barely completely different route for 2025. Perhaps it is the affect that the cherry pattern has been having on make-up (which in itself is a serious aesthetic this yr), however juicy berry tones have carried over from autumn-winter to provide us a barely deeper, attractive method to fruity magnificence this summer time.

What is berry lady make-up?

Like the title suggests, berry lady make-up facilities round berry tones being utilized over lips, cheeks and nails. It leans in a purple-y route with jammy plum, blackberry and raspberry tones all headlining.

Unsurprisingly, Hailey Bieber is early to the pattern, having spearheaded the earlier strawberry and peach actions. The magnificence mogul just lately dropped two new Pocket Blush shades in Date Cake (a heat purple berry) and Plum (a cool purple berry), alongside a brand new Peptide Lip Tint in PBJ (a heat berry brown). Likewise, French It-Girl, Violette, launched a brand new berry shade, Maryam, to her cult Bisou Blush line-up.

It’s fascinating timing, since berry has all the time been so related to the cooler months, however with new formulation providing up the shade in sheer, shiny and juicy textures (like Milk Makeup’s Cooling Water Jelly Tint Stick in Splash) it has been reinvented as a scrumptious technique to glaze lips and cheeks for spring-summer.

How to put on berry lady make-up?

We’ve rounded up a few of our favourite berry lady make-up merchandise, alongside all of the inspo you have to put on it…

Berry lady blush

Glossy berry lady lips

Deep berry lady lips

Berry lady boyfriend blush

Creamy berry lady make-up

Glowy berry lady make-up

Draped berry lady blush

Berry lady lips and cheeks

Rich berry lady make-up

Blended berry lady blush

Bold berry lady make-up