The Biden-Harris reelection workforce will host watch events for the soccer matches with marketing campaign surrogates, distribute Biden soccer jerseys, and place advertisements throughout the nation for the roughly month-long period of the match.
Julie Chavez Rodriguez, Biden-Harris 2024 marketing campaign supervisor, mentioned in an announcement that the marketing campaign is seeking to “harness the vitality of Copa to mobilize and attain the Latino voters who will determine this election of their communities, on the airwaves, and at Copa matches.”
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In line with Thursday’s inaugural match in Atlanta between Lionel Messi’s Argentina and Canada, the Biden marketing campaign unveiled its 30-second spot “Goaalll!” that may run on tv, radio and digital platforms throughout English and Spanish markets. The advert references the 2021 Copa América match — which was delayed a 12 months from the summer season of 2020 due to the COVID-19 pandemic — in an effort to distinction Mr. Biden’s document with former President Donald Trump’s administration.
“Four years in the past, we had been shut down,” the advert narrator says over photos of empty seats. “Stadiums had been empty, Trump failed us, however then Joe Biden took over. He reopened the nation and bought us again on monitor.”
A pink soccer card is positioned over Trump’s face, because the narrator says that “Trump talks and talks and Biden will get s— accomplished.”
In response to the advert push, Jaime Florez, Spanish spokesperson for the Trump marketing campaign, informed CBS News in an announcement Thursday that “it doesn’t matter how a lot cash the Biden marketing campaign will spend attempting to get the eye of Hispanic voters, they won’t succeed. Hispanics are very involved with inflation, the costs of every little thing rising on a regular basis, the insecurity of our neighborhoods, with the disaster on the border, it is a waste of money and time.”
In June, Trump’s workforce rolled out its “Latino Americans for Trump” marketing campaign as a part of its mobilization efforts to succeed in the over 36.2 million eligible Latino voters throughout the U.S. The marketing campaign is meant to indicate Latino voters “that the American dream is alive and reachable, and the way the nice achievements they loved through the previous years of Republican management can be coming again quickly” in response to Florez.
In 2020, Mr. Biden gained Arizona by fewer than 11,000 votes, as was the case in Georgia. Mr. Biden clinched Nevada by lower than 33,000 votes.
In 2024, one in 4 Arizona voters can be Latinos, in response to numbers from the Pew Research Center, whereas in Nevada they’ll make up one out of each 5. These are states the place this 12 months’s common election winner can be selected the margins, and Latinos will play a vital function in figuring out the end result.
More than 10 Copa América matches are scheduled in battleground states like Nevada, Arizona, Georgia and North Carolina. They’re key places that the Biden marketing campaign says it should capitalize on.
