Disney+ Hotstar, the over-the-top (OTT) platform, launched a brand new synthetic intelligence (AI) software on Monday that can enhance the consumer expertise. The streaming large claimed that the AI software will optimise video streaming in order that much less knowledge is consumed whereas maintaining the standard of the video unchanged. The new function may even make it extra data-efficient to obtain movies from the platform for offline viewing. Notably, the corporate introduced final month that it will stream a choose variety of English Premier League matches in 4K decision.
In a press launch, the video-streaming large introduced the introduction of AI-powered video optimisation expertise. It is actually a sophisticated encoding function that may optimise knowledge consumption based mostly on consumer habits and scene complexity. Disney+ Hotstar claimed that the expertise will let customers spend much less knowledge whereas maintaining the identical high quality of visuals.
It additionally added that customers can count on a discount of 25 p.c when downloading movies for offline viewing with out dropping high quality. This is aimed toward making the content material on the platform extra accessible to customers with restricted knowledge.
Detailing the AI function, Disney+ Hotstar mentioned that the expertise makes use of AI to know consumer consumption patterns in addition to the context and complexity round every scene. While it’s obscure how consumer patterns are linked with knowledge optimisation, the context and complexity of the scene are possible being processed with laptop imaginative and prescient to brighten darker scenes whereas not growing knowledge utilization. The firm highlighted that the expertise is presently pending patent.
Mukund Acharya, the Head of Technology at Disney+ Hotstar additional defined that the brand new AI-powered encoding method can enhance the watch time per GB by 12.5 p.c. This means customers can watch extra content material on the identical knowledge funds.
The firm additionally talked about that the function was developed utilizing varied AI-based fashions, nevertheless, it didn’t specify whether or not these have been native fashions or third-party fashions.
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