Dolby Partners With Six Exhibitors to Bring Dolby Cinema to India
The firm introduced in a press release that it has partnered with six exhibitors to launch Dolby Cinema in India, within the coming months. These are City Pride (Pune), Allu Cineplex (Hyderabad), LA Cinema (Trichy), AMB Cinemas (Bengaluru), EVM Cinemas (Kochi), and G Cineplex (Ulikkal).
Moviegoers will profit from the addition of two of Dolby Laboratories’ key applied sciences — Dolby Vision and Dolby Atmos — in these upgraded theatres. Dolby Vision affords elevated distinction together with increased brightness ranges, and a wider color gamut. On the opposite hand, Dolby Atmos improves the audio high quality contained in the viewing space by including dynamic audio, enabling help for extra immersive experiences.
The firm touts Dolby Cinema’s means to offer viewers with an expertise that aligns with the intent of the filmmaker, and claims that each seat will provide a “greatest seat in the home” when mixed with the Dolby Cinema design.
“The launch of Dolby Cinema in India is a pivotal second for the nation’s leisure sector,” mentioned Michael Archer, VP of Worldwide Cinema Sales and Partner Management, Dolby Laboratories. The first Dolby Cinema theatre was opened in 2014, and the corporate has since partnered with 35 exhibitors in 14 international locations, together with India.
In January, India’s first Dolby-certified post-production facility was launched in partnership with Annapurna Studios. Dolby Laboratories additionally revealed that there are 24 Dolby Atmos theatrical mixing amenities throughout the nation, which can help the creation of content material within the Dolby Cinema format.
