Fortnite developer Epic Games has referred Apple to the European Commission over its rejection in bringing its recreation retailer to the EU, Epic stated in a press release on X/Twitter on Friday.
In the X/Twitter thread, which you’ll be able to learn beneath, Epic says Apple has rejected the notarization submission of its recreation retailer twice. The cause given by Apple, Epic says, is similarities between the Epic Game Store’s “Install” and “In-app purchases” buttons and Apple’s “Get” and “In-App Purchases” labels.
1/3 Apple has rejected our Epic Games Store notarization submission twice now, claiming the design and place of Epic’s “Install” button is just too just like Apple’s “Get” button and that our “In-app purchases” label is just too just like the App Store’s “In-App Purchases” label.
— Epic Games Newsroom (@EpicNewsroom) July 5, 2024
3/3 Apple’s rejection is bigoted, obstructive, and in violation of the DMA, and we have shared our considerations with the European Commission. Barring additional roadblocks from Apple, we stay able to launch within the Epic Games Store and Fortnite on iOS within the EU within the subsequent couple of…
— Epic Games Newsroom (@EpicNewsroom) July 5, 2024
Epic, nevertheless, argues that Apple’s “rejection is bigoted, obstructive, and in violation of the DMA (Digital Markets Act),” and that it’s following customary conventions with a purpose to make the Epic Game Store straightforward for customers to know.
“Barring additional roadblocks from Apple, we stay able to launch within the Epic Games Store and Fortnite on iOS within the EU within the subsequent couple of months,” Epic provides.
Epic beforehand introduced that it will convey its digital storefront and Fornite again to iOS in Europe earlier this 12 months. That’s thanks largely to the EU’s Digital Markets Act and the ensuing adjustments made to Apple’s polices that made it potential for third-party firms to launch their very own storefronts on the App Store.
Today’s assertion is barely the most recent in Apple and Epic’s ongoing regulatory feud, with Epic having taken Apple to process over the 30% reduce it takes in in-app purchases. It led to a closely adopted antitrust trial in 2021, with the authorized battle persevering with through the years.
Epic’s case could possibly be one of many first to display how Apple and different main firms affected by the DMA cope with the rules. In March, EU regulators opened an investigation into Apple, Google, and Meta over non-compliance with the DMA insurance policies, with it being revealed in June that Apple could possibly be the primary firm to face prices over it.
Alex Stedman is a Senior News Editor with IGN, overseeing leisure reporting. When she’s not writing or modifying, you will discover her studying fantasy novels or enjoying Dungeons & Dragons.
