The UK’s final remaining online game retailer will now not be promoting pre-orders in-store, as leaked emails reveal the most recent cutbacks to the enterprise.
The death of physical game sales has forced enormous change on GAME’s business, to the point where it’s already given up on selling second-hand games and is now more focused on merchandise and board games.
What is the future of GAME shops?
Leaked staff memos now reveal that, from August 1, stores will no longer be taking pre-orders. Not only that but GAME will refund any existing pre-orders, for anything coming out after January 31, 2025.
Online pre-orders will continue as usual, but a few weeks ago it was suggested that GAME would stop all physical game sales, except for pre-orders.
GAME denied the rumours but now that pre-orders are stopping it really does seem like the final step before giving up selling games entirely, except through their website.
Apart from the general decline in demand for physical games, it’s believed the changes are an attempt to streamline GAME concession stores within other Frasers Group chains, such as Sports Direct.
Standalone GAME stores are now becoming rare, and it’s easy to imagine that they will be phased out entirely in the near future.
GAME has not yet commented on the leaked memos obtained by Eurogamer, however a contributing motive for the choice is seemingly to do with the tills utilized in shops.
Every store has to make use of a customized until to allow pre-orders and Fraser Group desires the identical tills in all of their shops. This is seemingly why trade-ins and the GAME rewards scheme was dropped, in addition to help for Xbox All Access and the ‘countless aisle’ choice to order video games to be delivered to an area store.
As a purely web-base enterprise, GAME isn’t going anyplace however when it comes to a bodily, bricks and mortar retail chain it looks like its days are numbered.
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