Piracy Trends and Viewer Preferences
India’s rising urge for food for pirated content material is obvious, with a median of 9 hours per week spent on consuming pirated media. Streaming platforms are the biggest supply of unlawful content material at 63 %, adopted by cellular apps at 16 %, with torrent and social media making up 21 %. A notable 51 % of Indian media shoppers are utilizing pirated sources, with 76 % of these within the 19-34 age group. While males usually want older movies, girls lean extra towards OTT content material. Hindi and English are probably the most pirated languages, accounting for 40 % and 31 % of content material respectively.
Quite a lot of causes drive individuals in the direction of pirated content material, together with excessive subscription charges, the trouble of managing a number of accounts, and the unavailability of particular content material on-line. Many additionally keep away from paying for film tickets or subscribing to OTT companies.
Industry Concerns and Call for Action
Rohit Jain, Chairman of the Digital Entertainment Committee at IAMAI, warned that piracy is lowering the potential of India’s leisure sector, The sector is projected to succeed in 146 crores. Mukul Shrivastava, Partner at EY Forensic and Integrity Services, referred to as for stronger enforcement and technological options to sort out piracy, urging business stakeholders to unite on this struggle. With a big portion of pirated content material being consumed in Tier II cities, points like revenue disparity and restricted entry to authorised content material are additionally contributing components.
