Lauren Levy was a brand new aunt making an attempt to wrestle a bib onto her crying toddler nephew when she realized one thing that made her coronary heart sink. The bib’s Velcro closure had caught on his little child hairs, and was pulling them out.
“It was so irritating,” she tells Glamour. “I believed, this complete factor ought to be a magnet so I might gown him shortly. The magnet would really assist me as a substitute of inflicting chaos and I might get again to doing what I liked with him, which was cuddling and smooching him.”
That frustration finally changed into an thought for Magnetic Me—an progressive line of child’s clothes that makes use of magnetic closures as a substitute of snaps, velcro, or zippers (Levy notes that her inspiration and nephew turned 18 this yr).
She based the corporate in 2010, and it now sells the whole lot from sleepers to nightgowns and clothes for giant children, all with that straightforward, hassle-free closure. Levy chatted with us about what number of elements of the parenting expertise are ripe for disruption and the way taking dangers can result in nice issues.
ELIZABETHPETTEY
Glamour: What parenthood ache level had been you making an attempt to unravel?
Lauren Levy: Nobody had innovated within the child and child clothes area for the reason that invention of the zipper 100 years in the past, and after we began 15 years in the past snaps had been principally the one recreation on the town. Everybody hates making an attempt to shut a bazillion snaps on a wiggly, crying child particularly in the midst of the evening, and everyone remembers their baby’s face once they get their baby’s pores and skin caught in a zipper. That is one thing that also haunts me to at the present time. With Magnetic Me, we deal with the benefit of dressing a child and unbiased dressing for toddlers and youngsters, with the softest materials.
