Meta Reportedly Planning to Add ‘Hundreds of Thousands’ of AI Users to Facebook, Instagram

Meta reportedly plans to flood its social media platforms with synthetic intelligence (AI) bots that can act as common accounts. As per the report, the tech big is engaged on introducing AI-powered characters that may put up, share, like, and carry out different actions that human customers can do. These AI bots are stated to be added to each Facebook and Instagram. Notably, the corporate added the characteristic to let customers create AI characters final 12 months in July, nevertheless, this characteristic is at present solely out there within the US and the created characters can’t be made public.

According to a Financial Times report, the social media big is attempting to combine AI into its platforms in several methods. It has already launched the Meta AI chatbot, AI writing instruments in Instagram DMs, AI avatars for influencers and creators, and extra. Now, Connor Hayes, vp of product for generative AI at Meta, informed the publication that AI-powered consumer accounts are the following step for the corporate.

“We count on these AIs to truly, over time, exist on our platforms, form of in the identical approach that accounts do,” he informed the publication. Explaining the imaginative and prescient, he reportedly added that these AI accounts may have a profile much like human accounts full with bios and profile footage. They may even be capable to generate and share AI content material on these platforms.

Hayes reportedly stated that Meta has a precedence challenge to make its platforms “extra entertaining and interesting,” doubtless attributable to rising competitors from TikTok and X (previously referred to as Twitter). The firm is claimed to have determined that including extra AI instruments and these AI characters might increase engagement and interplay on the Meta-owned social media apps.

However, consultants have reportedly highlighted a number of damaging penalties of the transfer as properly. One such concern consists of the chance of spreading misinformation, which might see a snowball impact because of the massive variety of AI accounts which can be all powered by hallucination-prone AI fashions.

Another concern is the flooding of low-quality content material on the platform given the shortage of true creativity within the present technology of AI fashions. If the general high quality of content material goes down, it could additionally flip customers away from Facebook and Instagram.