Microsoft Rolling Out AI-Powered Bing Generative Search, Could Rival Google’s AI Overviews

Microsoft added a brand new synthetic intelligence (AI) characteristic to its Bing search engine on Wednesday. Dubbed Bing generative search, the characteristic reveals a snapshot with the knowledge for the searched question. The characteristic is much like Google’s AI Overviews which was publicly launched within the US in May. Bing’s AI-powered search characteristic additionally reveals the sources from the place the content material was taken. As per the corporate, the characteristic is at present being shipped for a small proportion of queries, more likely to keep away from incidents of AI hallucinations that AI Overviews suffered from.

Bing Generative Search Features

In a weblog post, Microsoft Bing introduced the characteristic and stated, “Today, we’re excited to share an early view of our new generative search expertise which is at present transport to a small proportion of person queries.” The characteristic is an extension of the corporate’s AI-powered chat solutions on Bing which was launched in February 2023.

Bing generative search
Photo Credit: Microsoft Bing

 

The new characteristic is constructed with the corporate’s giant and small language fashions (SLMs and LLMs), nonetheless, the corporate didn’t reveal which AI fashions have been used for it. Explaining the functioning, Microsoft highlighted that the AI can contextually perceive the search question, after which processes thousands and thousands of sources of knowledge to match the proper content material. After that, it makes use of the info to generate related search outcomes.

Visually, Bing generative search appears similar to Google’s AI Overviews. It seems inside a gray field on the high of Bing search end result web page. The snapshot of knowledge comes with a headline, a doc index for simple navigation to the proper part, and supply citations. The AI additionally provides photographs, movies, and tables each time needed.

Whenever the Bing generative search reveals up, the standard search outcomes will transfer to the proper facet of the web page. The left facet first reveals the snapshot, adopted by the supply hyperlinks, after which associated search outcomes.

The firm says it’s optimising accuracy and has refined its strategy to concentrate on that. However, identical to the small print across the AI mannequin, the structure used for this was not disclosed. Microsoft additionally highlighted that it’s carefully monitoring how the characteristic impacts visitors to publishers.