Ads on ChatGPT
According to a Financial Times report, the AI agency is taking a look at adverts on ChatGPT as a viable choice to generate a lift to its income. Sarah Friar, the Chief Financial Officer of OpenAI, advised the publication in an interview that the corporate was contemplating creating an ad-based income mannequin, but in addition added that the concept was to be “considerate about when and the place we implement them.”
The report added that Friar additionally issued a press release after the interview the place the CFO highlighted that OpenAI’s present enterprise fashions had been witnessing accelerated development and the main target was to faucet into the alternatives inside them. “While we’re open to exploring different income streams sooner or later, we’ve no lively plans to pursue promoting,” Friar advised the Financial Times.
Despite contradicting feedback on the subject, the CFO didn’t outright rule out the choice to indicate adverts on ChatGPT sooner or later. The report additionally claimed, citing unnamed individuals acquainted with the matter, that OpenAI has been hiring individuals specialising in promoting from rivals resembling Meta and Google.
Ad-based income fashions are additionally simple to deploy and earn from. Recently, Perplexity has additionally been testing exhibiting adverts on its platform as sponsored content material. While the challenge is in its pilot section and is simply proven within the US, it’s more likely to be expanded to different areas. Google has additionally started exhibiting adverts on AI Overviews, the AI-generated summaries that present on its Search platform.
However, OpenAI has additionally been exploring different avenues to generate income. Earlier this 12 months, it partnered with Apple to combine ChatGPT with the tech large’s working techniques. The AI agency has additionally not too long ago launched its AI-powered search engine and is reportedly planning to launch AI brokers and the Sora video mannequin.
