In a sequence of posts on X (previously generally known as Twitter), the official deal with of OpenAI detailed the brand new search-based options for ChatGPT. The firm claimed that the net search performance is one in every of its fastest-growing options, with multiple billion net searches within the final week. It was first launched in November 2024 to its paid subscribers. It was expanded to all customers (together with these not registered to the platform) in February.
Shopping
We’re experimenting with making procuring easier and sooner to search out, examine, and purchase merchandise in ChatGPT.
✅ Improved product outcomes
✅ Visual product particulars, pricing, and evaluations
✅ Direct hyperlinks to purchaseProduct outcomes are chosen independently and will not be advertisements.… pic.twitter.com/PkZwsTxJUj
— OpenAI (@OpenAI) April 28, 2025
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Among the brand new capabilities, essentially the most notable one is the brand new procuring expertise. It is at the moment out there as an experiment and permits customers to search out details about and buy merchandise immediately from the AI chatbot’s interface. ChatGPT, with the net search characteristic, will now present pictures of the merchandise, visible product element playing cards with pricing and evaluations, in addition to direct hyperlinks to purchase merchandise.
The new procuring expertise robotically triggers when customers ask the chatbot a question a couple of product. Users also can see the pricing of the identical product on completely different web sites or completely different merchandise to match and make an knowledgeable resolution.Â
The procuring options are at the moment rolling out to ChatGPT Plus and Pro subscribers, these on the free tier of the platform, and the logged-out customers globally. The AI agency claims that the beneficial merchandise will not be advertisements, nevertheless, it didn’t specify if it is going to earn a fee on the purchases made on the platform.
In December 2024, OpenAI launched a telephone quantity (+1-800-242-8478) that customers can save on WhatsApp and immediately start conversing with the chatbot. So far, the WhatsApp model of ChatGPT didn’t supply entry to real-time data. OpenAI is now including net search functionality to it, permitting customers to ask queries about current occasions and even search dwell sports activities scores.
Improved Citations
ChatGPT can now embody a number of citations for a given response, permitting you to study extra or confirm data throughout extra sources.
We’ve additionally added a brand new ‘spotlight’ UI to extra clearly present which a part of the reply the quotation refers to. pic.twitter.com/NdojcPyA9T
— OpenAI (@OpenAI) April 28, 2025
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Citations from responses sourced from the Internet are additionally being improved. Whenever ChatGPT makes use of data from a web-based supply, it is going to now add a number of citations in order that customers can confirm it throughout a number of URLs. Additionally, tapping on citations will now spotlight the textual content that refers to that supply.
Finally, OpenAI can be including a few quality-of-life options. ChatGPT on cell apps and the net shopper will now present trending searches. These are essentially the most searched matters on ChatGPT to assist customers uncover fascinating matters. Further, the chatbot may also supply autocomplete solutions when customers start typing a question.