Nintendo has tapped actor Paul Rudd to hype up the Nintendo Switch 2 in a model new industrial that pays corny-yet-adorable homage to a beloved 90s industrial he did for the Super Nintendo.
The authentic industrial, which aired in 1991, reveals Rudd in an extended black jacket, beaded necklace, and actually, uh, attention-grabbing hairdo stomping as much as a drive-in movie show, SNES in hand. He hooks it up and begins taking part in a variety of favorites on the massive display screen: The Legend of Zelda: A Link to the Past, F-Zero, Sim City, and others, whereas a crowd of onlookers types round him. The industrial ends with the well-known SNES slogan: “Now you are taking part in with energy.”
In the brand new Nintendo Switch 2 industrial, Rudd is 34 years older however in some way seems to be…sort of the identical? He’s nonetheless received the coat, and the necklace, and the hair. But this time, he stomps right into a lounge and hooks up a Nintendo Switch 2 to play with comedians Joe Lo Truglio and Jordan Carlos, in addition to a child that calls him “Uncle Paul.” They play Mario Kart World utilizing the system’s new GameChat function, and the others tease Rudd about his get-up and wacky 90s advert angle, which incorporates the industrial lampshading a fog machine and a fan blowing to make the environment look as intense because it did within the 90s. The industrial concludes with Rudd voicing that as an alternative of taking part in with energy, “Now we’re taking part in collectively.” The entire factor is tacky as heck, however goes together with the bit and acknowledges the goofiness of the unique industrial to what quantities to a reasonably cute impact.
IGN had the pleasure of sitting down with Rudd to speak to him about his expertise capturing a follow-up Nintendo {hardware} industrial over 30 years after his first crack at it. During our chat, we discovered that Rudd suspects he was sporting his personal beaded necklace within the authentic industrial, and that he stored taking part in Mario Kart World on the set in between takes. Unfortunately, he says, they did not let him take a Nintendo Switch 2 dwelling with him. You can watch our full interview proper right here:
Just this week, we received phrase that Nintendo Switch 2 preorders are again on for April 24 this time, and the worth continues to be $450, although accent costs have gone up as a result of influence of tariffs within the United States. We’ve received all the things you have to find out about the place and methods to get a kind of candy, candy pre-orders in our information.
Rebekah Valentine is a senior reporter for IGN. You can discover her posting on BlueSky @duckvalentine.bsky.social. Got a narrative tip? Send it to rvalentine@ign.com.
