Perplexity AI to Reportedly Show Ads
According to a report by CNBC, the corporate is now planning to deliver advertisers to its search engine platform. The publication claimed to have seen the pitch deck for advertisers and mentioned that the corporate might start working adverts as quickly because the fourth quarter of 2024.
Perplexity’s pitch deck reportedly accommodates numbers and information in regards to the platform’s customers and engagement. The firm is claimed to have claimed that its apps, which can be found on each Android and iOS, had been downloaded greater than two million occasions. The deck additionally mentions that the platform solutions greater than 230 million queries a month, as per the report.
Currently, the AI platform has a freemium subscription mannequin for income. It has a normal free tier which affords limitless fast searches and 5 Pro Searches a day, and a Pro tier which affords greater than 300 Pro Searches and extra options. The Pro tier is priced at $20 (roughly Rs. 1,670) per thirty days. It is unclear whether or not these reported adverts might be proven on the free tier or the Pro tier as properly.
If the report is to be believed, it seems the corporate is now planning to diversify its income streams. One cause for this may very well be the current choice to begin a revenue-sharing mannequin for publishers. In June, a number of media publications, together with Forbes and Wired, accused Perplexity of plagiarising their content material.
With the revenue-sharing plan, every time a writer’s content material is referenced within the brand-sponsored associated questions and Perplexity earns income from the interplay, a flat share might be shared with the mentioned writer. The revenue-sharing mannequin will work on a per-article foundation.
While the reported pitch deck may very well be for the adverts talked about within the revenue-sharing plan, the report didn’t make clear if these adverts can be separate from this.
