In June, it was introduced that Rihanna would succeed Charlize Theron because the face of the enduring fragrance—and the place higher to carry her coronation than the Palace of Versailles? On September 1, Dior unveiled Rihanna’s first marketing campaign movie, directed by Steven Klein and set to the Anti observe “Love on the Brain.” According to a press launch, the advert tells the story of “a metamorphosis and a coronation, a fusional encounter between a pop idol and a legendary fragrance.”
Throughout J’adore, The Film, Rihanna transforms into the human embodiment of J’Adore’s golden fragrance bottle, stripping off her beautiful black coat, gloves, and Lady Dior purse for a regal sequins corset costume and stacked pearl choker necklace, each designed by inventive director Maria Grazia Chiuri. And whereas each queen will need to have their cape, Rihanna’s sheer golden gown will get left behind on the ground of the Hall of Mirrors.
“Among the golden hues of Versailles, she is a queen who resists all classification, the radiant incarnation of triumphant femininity,” the press assertion continues. “The Hall of Mirrors is her catwalk. The Grand Canal her stage.”
Do I do know precisely what the fragrance smells like merely primarily based on this video? No. Do I wish to odor like no matter Rihanna smells like? Of course. (For these questioning, the most recent J’adore fragrance, L’Or de J’adore, blends notes of orange blossom, jasmine grandiflorum, and centifolia rose.)
Prior to the movie’s launch, Rihanna spoke with Vogue about her sentimental connection to J’adore Dior, which initially debuted in 1995. “My mom labored in a fragrance store,” she instructed Vogue in August. “She used to all the time convey dwelling the J’adore testers after they have been virtually empty, so there was all the time a bottle in the home. I’ve all the time beloved this fragrance.”
Dior refers back to the marketing campaign as a “celebration of the Dior dream in unison with the extravagance of a complete star and common lady.” Bringing J’adore and Rihanna collectively is simply “the start of a brand new dream in gold.”
