Samsung held the primary spot with an 18.9 p.c share of shipments within the second quarter, adopted by Apple with a 15.8 p.c share and Xiaomi with 14.8 p.c.
Global shipments grew for the fourth consecutive quarter, based on the analysis agency, as smartphone makers look to Artificial Intelligence (AI) to entice price-wary customers and seize a bigger market share.
There is “a lot of pleasure” within the smartphone market, because of larger common promoting costs and the excitement round gen AI smartphones, that are anticipated to seize 19 p.c of the market this 12 months, stated Nabila Popal, analysis director with IDC’s Worldwide Tracker staff.
“As Apple and Samsung each proceed to push the highest of the market and profit essentially the most from the continued premiumisation development, many main Chinese OEMs are growing shipments within the low finish in an try and seize quantity share amid weak demand,” Popal stated, including that the share of mid-range units is challenged, in consequence.
Apple held its developer convention final month the place it showcased new AI options for its iPhones powered by OpenAI’s ChatGPT.
Samsung additionally held its Galaxy Unpacked occasion final week the place it introduced new fashions for its Galaxy fold and flip in addition to new AI options.
© Thomson Reuters 2024
