As per the newest Canalys research, the worldwide smartphone shipments touched 296.9 million items in Q1 this 12 months, recording simply 0.2 % YoY progress from the identical interval final 12 months. The progress slowed for the third consecutive quarter as distributors prioritised more healthy stock ranges.
Samsung Retains Lead With 20 Percent Market Share
Samsung maintained its lead over rival telephone makers in Q1 2025, transport 60.5 million items and capturing 20 % market share. The South Korean tech model’s progress was pushed by the discharge of the most recent Samsung Galaxy S25 sequence and new Galaxy A sequence smartphones.
Apple secured second place with 55.0 million items shipped and a 19 % market share. The Cupertino-based firm benefited from the expansion in rising Asia Pacific markets and the United States.
Canalys Smartphone Market Pulse: Q1 2025
Photo Credit: Canalys
Xiaomi was in third place with 41.8 million items shipped and a 14 % market share. Vivo and Oppo had been fourth and fifth, transport 22.9 million and 22.7 million items, respectively. Both Chinese smartphone manufacturers had a market share of 8 %.
Canalys’ report reveals that markets like Mainland China, the US, and Africa noticed a wholesome improve, whereas India, Europe, and the Middle East approached the market cautiously. Government subsidy programmes are mentioned to have stimulated China’s progress, whereas Africa benefited from retail actions and proactive market growth efforts.
The US smartphone market surged 12 per cent 12 months on 12 months in Q1, primarily pushed by Apple. “Apple proactively constructed up stock forward of anticipated tariff insurance policies. While iPhones produced in Mainland China nonetheless account for almost all of US shipments, manufacturing in India ramped up towards the tip of the quarter, protecting normal fashions of the iPhone 15 and 16 sequence, alongside accelerating manufacturing of the 16 Pro sequence. With ongoing fluctuations in reciprocal tariff insurance policies, Apple is prone to additional shift US-bound manufacturing to India to scale back publicity to future dangers,” mentioned Le Xuan Chiew, Research Manager at Canalys.
Xuan Chiew mentioned he expects the US market to expertise appreciable volatility over the following two to 3 quarters, impacted by stock corrections and weakening shopper confidence.
“Major smartphone manufacturers haven’t but adjusted their full-year cargo targets, regardless of the lacklustre efficiency in Q1,” mentioned Toby Zhu, Principal Analyst at Canalys. He states that they’re longing for a rebound beginning Q2, with early indicators of restoration in Southeast Asia and Latin America.
