20.8 C
New York
Thursday, March 13, 2025

Snapchat Introduces New AI-Powered Video Lenses to Paid Subscribers


Snapchat launched a brand new synthetic intelligence (AI) function on Thursday that makes use of its in-house foundational video fashions. Dubbed AI video Lenses, the brand new Lens format combines Augmented Reality (AR) and generative AI components to create distinctive and immersive video results. Currently, these options are solely obtainable on the platform’s premium subscription tier. Users will see three new Lenses to start with, and the corporate plans so as to add new Lenses on a weekly foundation. Notably, these Lenses can be utilized much like the present ones, and the movies created utilizing them could be shared with mates or on Stories and Spotlight.

Snapchat Gets AI Video Lenses

In a newsroom post, the social media platform detailed the brand new AI function. These AI Lenses are powered by the corporate’s in-house generative video mannequin. The firm first unveiled these fashions on the Snap Partner Summit in September final 12 months. At the time, the AI instruments have been obtainable to a small group of creators in beta.

The firm is now increasing the know-how to a bigger consumer base. These new AI video Lenses might be obtainable to Snapchat Platinum subscribers. Platinum is the most costly subscription tier by the corporate with the worth of Rs. 99 a month. The subscription presents an ad-free expertise in addition to different unique options.

Coming to the AI video Lenses, Snapchat highlighted that three new Lenses are being added at present. Two of them are known as “Raccoon” and “Fox” which provides the respective animals to a Snap, giving the looks that they’re shifting across the consumer. The third is “Spring Flowers” and the Lens generates a zoom-out impact revealing the particular person within the body holding a big bouquet of flowers. While there are simply three for now, the corporate stated that will probably be including extra Lenses within the coming days.

Snapchat Platinum subscribers can discover these Lenses originally of the Lens carousel. They will also be searched utilizing the above-mentioned names. To see the impact, customers should choose the Lens after which seize a snap with both the rear or the front-facing cameras.

The firm stated there’s a slight delay earlier than the movies are totally rendered, however throughout that point customers will be capable of use the platform and will not have to attend on the loading display screen. Once era is full, the AI video might be routinely saved to Memories. These movies can then be shared with mates, or be added to Stories and Spotlight.



Latest Posts

Don't Miss