In a blog post, the Sweden-based music streaming platform detailed the brand new and upgraded advert options it’s bringing for advertisers on the service. Spotify mentioned it’s modernising its advert platform to make it simpler for advertisers to create, measure, and get outcomes on their adverts.
The firm’s newest programmatic providing, which was first unveiled in October 2024, Spotify Ad Exchange or SAX, now presents advertisers entry to the platform’s engaged and logged-in customers through real-time public sale. It is now being expanded to The Trade Desk, Google’s demand facet platform Display & Video 360 and Magnite.
Spotify says that integration with Yahoo DSP, Adform, and others might be added within the close to future. Currently, SAX is obtainable in Australia, Brazil, Canada, Europe, India, Mexico, New Zealand, Singapore, and the US.
The platform can also be including new options to its Ads Manager platform. The firm mentioned it can now give advertisers extra focusing on capabilities, new 1P and 3P measurement options, and outcome-based goals to assist advertisers with various wants create campaigns on the platform.
While the corporate didn’t present plenty of particulars, it introduced the Spotify Gen AI Ads, its first set of AI instruments for advertisers. The firm says the instruments can generate advert scripts and voiceovers at no additional value. It is obtainable to advertisers within the US and Canada throughout the Ads Manager platform.
Pitching to advertisers, Spotify mentioned that free customers tune in to the platform for 2 hours every day. However, the corporate didn’t reveal the variety of customers with two hours of common every day utilization. Citing a survey performed by the corporate, the platform claimed that 71 % of its Gen Z customers take a look at Spotify as a constructive platform and an “antidote to doomscrolling.”
