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Thursday, March 13, 2025

The Trump Tariffs and the Impact on Brands Like Lululemon, Explained


She provides that the Canada and Mexico tariffs particularly may increase costs on these items dramatically.

“A 25% improve is fairly excessive,” she says. “Especially on this market the place everybody’s in search of a deal, everybody’s in search of gross sales. Retailers could have issue marking down merchandise as a lot if they’ve to soak up tariff will increase to this extent.”

If a few of your favourite manufacturers like Lululemon and Aritzia are Canadian, does this imply they’re going to be 25% dearer?

Not essentially. Last month, Lululemon’s CEO Calvin McDonald advised CNBC that lower than 5% of his firm’s items had been produced in Canada, Mexico, and mainland China (in response to the Wall Street Journal, the corporate makes its items in Cambodia, Sri Lanka, Indonesia, Bangladesh, and different Asian nations).

So, though Lululemon is a Canadian firm (headquartered in Vancouver), it’s not producing most of its clothes there. Aritizia, equally, has manufacturing services in a wide range of locations together with Cambodia, China, India, Peru, Portugal, Romania, Sri Lanka and Vietnam.

Most main retailers have this sort of various provide chain to keep away from this precise state of affairs of tariffs tanking their total enterprise.

So what is the affect going to be?

Extremely unclear. The consultants who spoke with Glamour say one of many difficult issues about these orders from Trump is that loads of the small print are opaque and altering quickly.

And, Santos notes, it is unclear if extra tariffs are on the way in which.

‘There have been tariff threats on almost each nation,” she says. “It makes it rather more troublesome for firms to plan and shift manufacturing or make these enormous investments in shifting manufacturing or creating manufacturing operations abroad and coaching workers, et cetera, when there’s unpredictability about whether or not tariffs can be imposed on these nations.”

It’s going to take retailers going via their methods and calculating precisely the place and the way they are going to be impacted—and in what areas—earlier than we’ve got a clearer image of what the affect on shoppers can be.

One of the duties Santos has is working with retailers to determine how one can reduce these prices, she explains.

“We attempt to discover artistic methods to a minimum of decrease the general tariff legal responsibility and hopefully which means decrease general affect to shoppers,” she says.

What about China? Will the potential repeal of the de minimus exemption—plus the ten% tariff—will make purchasing at on-line retailers like Shein and Temu dearer?

Right, so the de minimus exemption repeal is a complete different difficulty that could possibly be expensive for on-line purchasing. This tax exemption mainly means your on-line purchasing hauls from locations like Temu and Shein come to you extra shortly and extra affordably.

But as a part of the tariff government order, Trump additionally removed this exception, which in response to The New York Times sowed rapid “confusion and chaos” on the US Postal Service. Some girls on TikTok reported that they noticed an instantaneous affect from the lack of the exemption, with one saying she noticed a duty fee of greater than $100 on an order.





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