Every from time to time, a brand new phrase or phrase explodes on TikTok. Suddenly, it is all anybody can say. The newest to enter the chat? Introducing “very demure,” usually adopted by “very conscious.”
OK, so what’s going on right here, and why is everybody on TikTok out of the blue so “demure?” Yes, demure means “reserved, modest, and shy,” however, no, this is not a Bridgerton-inspired or trad wife-coded development selling ladylike habits. It’s…effectively…only a foolish joke.
What is the “very demure, very conscious” TikTok development?
The phrase was coined by TikToker Joolie Lebron, who first used the phrase in a satirical video about office magnificence etiquette that advisable being “demure and modest and respectful on the office.”
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“I don’t do an excessive amount of, I’m very conscious whereas I’m at work,” Lebron mentioned of her office look. “See how I look very presentable? The method I got here to the interview is the best way I’m going to the job.”
After the video took off, Lebron leant into the joke, making being “demure” her entire schtick. There are movies of her thanking her hotel staff demurely, queuing for a plane demurely, exiting a plane demurely and “doing her midnight munchies” very demurely, very mindfully.
Plenty of different TikTokers have leapt on the development. “Bed rotting, however make it demure,” wrote one.
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Another showcased how pouring wine right into a glass is “very demure, very conscious,” whereas others took to consuming doughnuts:
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Is there some deep that means to all of this demure mindfulness? Thankfully, no. It’s foolish, it is enjoyable—on the very most, it’s maybe a understanding satirical touch upon some TikTok influencers’ incapability to do something with out highlighting how they’re doing it.
As Lebron has reminded us all, typically, we simply have to let ladies dwell with out telling them to be demure or conscious or cutesy. Is this the development that lastly manages to seize the distinctive state of mind mush we get from infinite TikTok tendencies? It simply is likely to be.
This publish was initially printed in Glamour UK.
