The biggest content creators on sites such as YouTube and Twitch make more money in a year than most people would in a lifetime, thanks to lucrative deals with content platforms, sponsorships, fan donations, and merchandise – but it’s often thought the money they make from advertising revenue is relatively limited.
xQc is one of the most popular streamers around and as such was in a position to sign a non-exclusivity deal with streaming site Kick last year, worth a staggering £55 million.
How much does xQc earn from ads?
However, he’s made it clear that ads are important to him and bring in £1.7 million a year. So while most other streamers won’t be making that much, it is still a major source of income for them.
During a recent stream, xQc was asked by a fan to disable ads on his channel, which prompted the streamer to tell them that he doesn’t like to run ads, but it doesn’t make sense to stop them.
‘Bro, do you have any idea how much I’d lose if I go live and have no ads? Do you have any idea? xQc said.
‘It’s like $6,000 a day. Watch this,’ he added, while getting the calculator out on his computer.
He did the simple calculation of $6,000 (£4,750) times 365, which is $2,190,000 (£1,730,000).
‘The one-click I did today, that removed the ads, literally made me lose $2 million this year. Just for you. See? I’m so charitable and cool,’ he joked.
The calculation isn’t fairly correct, as xQc doesn’t stream each single day of the 12 months. He typically solely takes in the future off every week although, so it’s not too far off.
The numbers are additionally solely relevant to streamers like xQc, who averages between 20,000 and 30,000 viewers every time they go dwell.
xQc additional defined how promoting works on Twitch, saying:
‘You shouldn’t be getting any extra adverts besides the pre-rolls which can be actually Twitch-certified. The solely technique to take away these adverts can be to take away my partnership.
‘So that might imply I wouldn’t have a subscribe button anymore, after which the chat would grow to be full canine s***. So, we’re not doing that,’ he mentioned.
Streaming is extraordinarily profitable for those on the prime of the pyramid, as xQc proved when he confirmed everybody his £280,000 Lamborghini on stream final 12 months.
Another instance of his wealth got here when he spent £20,000 on Christmas presents for his viewers,
Many streamers recognize their followers and provides again, understanding that they’re an enormous cause for his or her success, however regardless of his different flaws xQc is among the most charitable creators on the market.
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