YouTube Premium Lite Plan With Limited Ads Said to Launch Soon in Four Countries

YouTube is making ready to launch a less expensive model of its ad-free YouTube Premium subscription that would provide customers entry to video streaming with commercials on some forms of content material, in keeping with a report. The new plan could possibly be known as YouTube Premium Lite, and is anticipated to be launched in 4 international locations after being examined for a number of months. The Alphabet-owned video and music streaming platform has but to announce plans to roll out a less expensive YouTube Premium plan, or how a lot it may price.

YouTube Premium Lite Subscribers Could See Ads in Music Videos

Citing an individual aware of YouTube’s plans, Bloomberg reports that the agency is planning a less expensive model of YouTube Premium that can quickly be launched in Australia, Germany, Thailand, and the US. The purported ‘YouTube Premium Lite’ subscription is anticipated to price lower than $13.99 (roughly Rs. 1,200) per thirty days within the US, which is the price of the corporate’s ad-free plan.

While there is no phrase on how a lot the YouTube Premium Lite plan may cost a little, the report states that prospects who go for it would see commercials whereas watching music movies on the platform. As a outcome, customers who wish to watch different forms of movies on the platform may not see advertisements except they stream a music video.

According to the report, the brand new plan may gain advantage customers who depend on YouTube to observe guides or informative movies, however not music movies. These customers may not see advertisements on YouTube, in the event that they keep away from listening to music on the streaming platform. However, subscribers who wish to view music movies with none commercials might want to subscribe to YouTube Premium.

An official announcement relating to the launch of the cheaper plans remains to be awaited, however an organization consultant successfully confirmed {that a} new plan with “most movies ad-free” has been in testing in a number of markets. “As a part of our dedication to supply our customers with extra selection and suppleness, we have been testing a brand new YouTube Premium providing with most movies ad-free in a number of of our markets,” the spokesperson advised Bloomberg.

It’s at the moment unclear whether or not (or when) the corporate additionally intends to roll out the YouTube Premium Lite to different areas, together with India. Currently, YouTube Premium is priced at Rs. 149 per thirty days (a scholar plan can also be accessible at Rs. 99), whereas the Premium Family plan prices Rs. 299 a month. Users also can go for a YouTube Music Premium subscription that’s priced at Rs. 119 per thirty days.