ZEE5 Reports Major Growth in Regional Language and Family-Friendly Content in 2024

ZEE5, considered one of India’s main streaming platforms, noticed notable progress in 2024 with a give attention to regional languages and family-oriented content material. Regional consumption now represents almost 50 per cent of its viewing, whereas there was a marked enhance in viewers engagement. This 12 months, the platform reported a 25 per cent rise in time spent per consumer, indicating a optimistic reception to its give attention to relatable and numerous content material for Indian viewers. Additionally, ZEE5’s efforts to succeed in non-metro areas have paid off, with nearly 40 per cent of its viewership now coming from Tier II and Tier III cities. This shift displays an rising demand for content material that appeals to diversified linguistic and cultural audiences in India.

Regional Success and Higher Engagement

In the second quarter of FY25, Zee Entertainment Enterprises Limited (ZEEL) noticed its subscription income develop by 9.25 per cent, reaching Rs 969.9 crore. This progress is due partially to the rising attraction of ZEE5’s regional choices, particularly in non-Hindi languages like Tamil, Telugu, Kannada, and Bangla. According to ZEEL’s Chief Business Officer, Manish Kalra, a big portion of ZEE5’s subscriber base is in search of culturally wealthy tales which are related and reflective of Indian life. The 12 months additionally noticed elevated 4K streaming, notably in South India and North India, led by states like Delhi and Uttar Pradesh.

Focus on Family-Friendly Content

As household viewing features traction on the platform, Kalra defined ZEE5’s distinctive give attention to family-friendly narratives. While many OTT platforms goal particular person experiences, ZEE5 goals to offer content material suited to shared household viewing. With over 70 per cent of premium content material being watched on related TVs, ZEE5 makes positive its productions stay accessible and interesting to audiences of all ages. Kalra famous that cultural preferences in India typically restrict consolation with sure themes in shared settings, prompting ZEE5 to supply high-quality content material with out compromising on household values.

Genre Trends and Future Content Plans

Romance, comedy, and drama genres account for 65 per cent of ZEE5’s viewership, indicating a requirement for mild, participating tales that resonate with Indian households. ZEE5 plans to proceed prioritising family-friendly genres whereas introducing new codecs, together with non-fiction exhibits within the coming 12 months. The platform additionally launched a festive subscription supply at Rs 199, which Kalra says has attracted a major variety of customers.