The Competition Bureau, in an announcement, mentioned it had filed an software with the Competition Tribunal searching for an order that, amongst different issues, requires Google to promote two of its advert tech instruments. It can be searching for a penalty from Google to advertise compliance with Canada’s competitors legal guidelines, the assertion mentioned.
Google mentioned the criticism “ignores the extreme competitors the place advert patrons and sellers have loads of selection and we stay up for making our case in courtroom.”
“Our promoting expertise instruments assist web sites and apps fund their content material, and allow companies of all sizes to successfully attain new prospects,” Dan Taylor, VP of Global Ads, Google mentioned in an announcement.
The Competition Bureau opened an investigation in 2020 to probe whether or not the search engine big had engaged in practices that hurt competitors within the on-line adverts trade, and expanded the probe to incorporate Google’s promoting expertise companies earlier this 12 months.
The investigation discovered that Google is the most important supplier throughout the advert tech stack for online advertising in Canada and it “has abused its dominant place by way of conduct supposed to make sure that it could keep and entrench its market energy,” the bureau mentioned on Thursday.
The case follows the US Justice Department’s effort to indicate Google monopolised markets for writer advert servers and advertiser advert networks.
Google has argued that the US DOJ is ignoring the corporate’s reliable enterprise choices and that the internet marketing market is powerful. The firm additionally says the US authorities had cherrypicked a slim slice of the web market and didn’t account for aggressive competitors.
The closing arguments within the US case had been made on Monday.
Earlier this 12 months, Google supplied to promote the advert change to finish an EU antitrust investigation however European publishers rejected the proposal as inadequate, Reuters first reported in September.
© Thomson Reuters 2024
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