Smartphone premiumisation in India
We wished to leap straight to the brand new Find X8 sequence, which is a return for Oppo within the premium smartphone section in India. D’Souza defined how the premiumisation pattern has entered the smartphone house with rising ASP (common promoting worth).
“Indian customers more and more search top-tier smartphones for communication, productiveness, leisure, and funds. A latest IDC report highlights that the premium section registered the very best development of 86% within the July-Sept 2024 quarter. The Find X8 Series addresses this demand with cutting-edge options like AI Summary, AI Reflection Remover, AI LinkBoost, a flagship quad-camera system, and a smooth, light-weight design. The timing could not be higher for the Find X sequence to return, as premium innovation is now the necessity of the hour,” he mentioned.
With new launches within the premium section, the market is changing into aggressive. How does Oppo’s new Find X8 sequence match into your complete premium worth vary, the place iPhones and Samsungs dominate the section? “With the Find X8 sequence, we’re redefining what smartphones can obtain. The smartphone combines the perfect from business leaders—MediaTek, Google, Hasselblad, and Dolby Vision. The Dimensity 9400 chipset powers distinctive efficiency, whereas Google Gemini enhances AI personalisation. Hasselblad Imaging supplies pro-level pictures, and Dolby Vision delivers beautiful show high quality. Oppo’s proprietary HyperTone Image Engine additional optimises picture high quality,” D’Souza mentioned.
“With Oppo’s engineering prowess, we now have packed all these highly effective features into a light-weight and smooth machine. Together, these applied sciences create a smartphone that seamlessly blends innovation, efficiency, and user-centric options, making the Find X8 Series a standout flagship,” he added.
AI to reinforce consumer expertise?
When requested about Oppo’s AI ambitions, D’Souza mentioned that the corporate has a technique set for client wants. “This yr, we now have built-in generative AI throughout our lineup—options usually reserved for flagship units. By the tip of 2024, we goal to ship 50 million AI-powered smartphones globally,” he mentioned.
Find X8 and Find X8 Pro include the identical digicam {hardware}
On being requested about whether or not AI alone would be the enabler for customers to make the change. D’Souza mentioned, “I imagine it is the approaching collectively of {hardware}, software program, and AI that delivers a superior smartphone expertise. machine wants a robust processor to perform effectively, and AI compliments and, at occasions, dietary supplements their efforts to raise the efficiency.”
Giving the Find X8 sequence instance, D’Souza additional defined, “The Find X8 Series is engineered by Oppo for top efficiency, and it integrates distinctive AI-based functionalities throughout its digicam, productiveness, and connectivity techniques, all optimised by the MediaTek Dimensity 9400 chipset.” But he careworn that Oppo has ensured that they’re providing the perfect digicam expertise, too.
“The Find X8 Series includes a path-breaking quad-camera system with twin telephoto cameras and the AI Telescope Zoom additional provides to the digicam capabilities. It makes use of highly effective AI algorithms with generative AI fashions to assist customers zoom into topics whereas preserving readability and accuracy, even at excessive zoom ranges similar to as much as 120x,” he added.
After-sales assist
The after-sales is the spine of the smartphone enterprise in India. When requested in regards to the updates on service centres from Oppo and if there’s any new providing to be introduced for Find X8 sequence assist, D’Souza mentioned, “We are a customer-first model and imagine {that a} robust after-sales assist community is central to delivering a premium consumer expertise. We have revamped our after-sales service mannequin with new-generation service centres. Additionally, the digitally led Oppo Self-Help Assistant, aligned with the Indian Government’s ‘Right to Repair’ framework, allows prospects to resolve their smartphone points with out visiting a service centre. A robust validation of our efforts is mirrored within the latest Counterpoint Research survey, the place Oppo India earned the Number 1 place in buyer satisfaction for after-sales.”
For the Find X8 sequence, Oppo introduced a bunch of advantages, like an extra guarantee of 12 months on pre-booking until December 2, 2024. The firm additionally launched ‘Refresh Service’, the place prospects can substitute display guards and protecting instances twice inside the guarantee tenure and even get them delivered to their houses.
Oppo can also be amongst a handful of manufacturers that provide an International Warranty Service, which suggests prospects can even get upkeep, repairs, and software program upgrades in nations the place the machine is formally obtainable.
2025 – What’s in retailer?
When requested about Oppo’s 2025 plans, and we’re within the final month, D’Souza promised some thrilling merchandise within the lineup with out sharing many particulars.
“2024 has been a landmark yr for Oppo by way of AI-driven product innovation with the Reno 12 Series, F Series, and now the Find X8 Series. We will proceed to introduce new merchandise and applied sciences to allow ‘AI for All’. There is a robust give attention to bringing Gen AI options throughout pictures, productiveness, and efficiency parameters, and over 5800 AI-related patents have already been filed by Oppo for picture processing, laptop imaginative and prescient, speech expertise, pure language processing, machine studying, and so on. There are thrilling launches deliberate in 2025, and you’ll hear from us on the proper time,” he added.
Oppo Find X8 and X8 Pro at the moment are obtainable in India through on-line and offline channels.
