New Snapchat App and Expansion of Spectacles Availability
Snapchat announced the monetary outcomes for Q3 2024, highlighting a 15 p.c improve within the quarterly income year-over-year (YoY) to $1.3 billion (roughly Rs. 11, 544 Crore), regardless of the corporate reporting a internet lack of $153 million (roughly Rs. 15.3 Crore). The whole time spent watching content material on Snapchat elevated 5 p.c YoY, with a billion Snaps being shared by its customers each month within the quarter.
Building upon its current successes, CEO Evan Spiegel introduced {that a} new “easy” Snapchat app will likely be launched within the first quarter of 2025. It is presently in testing with over 10 million customers concerned in additional than 12 markets. The firm additionally has plans to roll it out in greater monetisation markets over the course of the following quarter.
Upon launch, the app will goal new and fewer engaged customers — an space the place the corporate is reported to have seen the largest will increase in content material engagement. Snapchat says its app has develop into complicated with the addition of latest improvements. This is the place the easy Snapchat app would are available. It is supposed to ship a less complicated and unified expertise for basic items like watching tales or watching Spotlight.
Snapchat additionally confirmed that Spectacles — the augmented actuality (AR) glasses that it debuted on the Snap Partner Summit 2024 in September — will likely be expanded to extra markets exterior of the US. It will quickly be obtainable in Austria, France, Germany, Italy, Netherlands, and Spain.
