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The Blue Bracelet Movement, Explained

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“Is it like blue friendship bracelets?” she mentioned, referring to the Taylor Swift-fueled friendship bracelet development.

How did it explode right into a development?

Libby’s video went viral, and now has been considered greater than 4 million occasions. It additionally appears to have given a variety of white girls an concept: Yeah, let’s truly put on these blue friendship bracelets.

The development is now rising like wildfire on social media platforms like TikTok and Instagram and in Facebook teams. Plenty of white girls who supported Harris, feeling fully helpless to do something to vary the truth of her loss and battling deep emotions of rage and disappointment, glommed onto this fairly easy solution to present their help. It’s fairly simple, in spite of everything, to purchase, make, or put on a bracelet.

Many white girls are additionally encouraging their friends to not make their very own bracelets, however to purchase them from Black-owned jewellery corporations. On TikTok, a small enterprise proprietor named Alicia shared some choices from her firm, Beaded & Balanced Jewelry, saying she’d offered more than 200 because the development started. She even made a “unity bracelet” with blue beads particularly for it.

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Another Black girl, who owns a business referred to as Melanin and Moon Minerals, mentioned that she was making bracelets utilizing the blue-hued mineral stone sodalite. “Sodalite is the stone for nervousness and communication,” she mentioned.

But what are the critiques of the motion?

Several Black and white girls, nevertheless, are inspecting the development with somewhat extra skepticism. The most important criticism is that the development is performative—a method for white girls to really feel higher and self-soothe with out truly having to do the laborious work of intersectionality and inspecting their very own communities.

As Shannon Watts, founding father of Everytown on Gun Safety and a former Glamour Woman of the Year, wrote on X, many white girls have household or pals who voted for Trump. Confronting that may very well be a way more highly effective use of their time.

“White girls together with your blue bracelets, your girls’s march plans, and your conspiracy theories about whether or not the election was rigged, please flip your consideration to the work,” she wrote. “THIS is what you have to be doing till the following election.”





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