Vivo to Debut New Sub-Brand Dubbed Jovi Next Year Starting With Three Models: Report

Vivo will introduce a brand new sub-brand for smartphones subsequent yr referred to as Jovi, in keeping with a report. It was reportedly noticed on a database together with the point out of three upcoming units that may debut below its banner. However, they may not be new handsets however are purported to be rebranded variations of present Vivo smartphones. Notably, the Chinese smartphone maker is anticipated to launch the Vivo Y300 within the nation on December 16.

Vivo’s Sub-brand Jovi

According to a SmartPrix report, references to the sub-brand have been found on the GSMA database. It additionally hints on the launch of three units — Jovi V50, Jovi V50 Lite 5G, and Jovi Y39 5G. The handsets bear the mannequin numbers V2427, V2440, and V2444, respectively. The former two are reported to be the identical as these of the Vivo V50 and Vivo V50 Lite 5G smartphones.

The aforementioned fashions are purported to cater to the mid-range and price range 5G smartphone segments, particularly in markets the place the adoption price of the know-how is excessive. The report additionally means that the Chinese smartphone maker could select to focus on youthful audiences or AI and different particular applied sciences with its sub-brand.

Notably, Vivo is a part of the BBK Electronics Corporation which additionally has manufacturers akin to OnePlus, Oppo, imoo, iQOO, and Realme below its umbrella. With the rumoured launch of Jovi, it is going to reportedly intention to strengthen its place amidst the competitors from Xiaomi in China which has Redmi and Poco as its sub-brands.

However, the registration of the smartphone fashions within the GSMA database is reported to be a preliminary step and doesn’t assure the launch of the model or the units available in the market. Thus, this growth could also be taken with a grain of salt till there’s official affirmation from the corporate.