Worldwide Tablet Shipments Saw 20.4 Percent YoY Growth in Q3 2024: IDC

Tablet shipments worldwide grew by 20.4 p.c year-over-year within the third quarter (Q3) of 2024, with shipments totalling 39.6 million models, in accordance with a report by a market analysis agency. The report notes that the “dismal 2023 market” makes for a simple YoY comparability however the provide progress is however an excellent factor for the pill market. According to the report, which is predicated on preliminary knowledge, AI integrations in tablets contributed to the rising optimism in pill shipments in Q3 2024.

Worldwide Tablet Shipments Grew in Q3 2024

According to an International Data Corporation (IDC) report, worldwide pill shipments elevated 20.4 p.c to 39.6 million models in Q3 2024 from 32.9 million models in Q3 2023. The report is predicated on IDC Worldwide Quarterly Personal Computing Device Tracker’s preliminary knowledge and notes that compared to Q3 2023, the rationale for pill provide progress in Q3 2024 consists of growing AI integration within the units. Apart from the Microsoft Surface Pro with CoPilot+, all different AI-integrated tablets are of their early days at greatest, the report famous. However, these new options are stated to be “piquing shopper curiosity” and leading to probably larger common promoting costs (ASPs). 

Apple shipped 12.6 million tablets in Q3 2024, rising 1.4 p.c YoY, whereas Samsung recorded 7.1 million shipments in Q3 2024 with an 18.3 p.c YoY progress, the report said. The Galaxy Tab S10 Ultra and Galaxy Tab S10+ had been launched with AI options throughout the quarter however the Galaxy Tab A9 fashions drove gross sales in most areas. 

The Amazon Fire HD 8 pill was refreshed with generative AI options. Amazon noticed 4.6 million pill shipments in Q3 2024 with a 111.4 p.c YoY progress. Most of their gross sales got here from Prime Day offers due to huge reductions. With 3.3 million and three million models shipped respectively, Huawei and Lenovo noticed a YoY pill cargo progress of 44.1 p.c and 14.7 p.c in Q3 2024.

Among other ways to extend their market presence, manufacturers collaborated with instructional establishments, introduced leisure and gaming partnerships, promoted cross-device connectivity, and extra, the report famous. Including AI-backed options in tablets is alleged to have helped the businesses to develop in these areas. AI improvements have additionally led prospects to be prepared to pay premium costs and prioritise units with these options extra over others, the report states.